Business
This Exclusive Members’ Club Is Opening Its Doors to the Public for the First Time in 7 Years
The Mastermind, a private business group quietly responsible for helping scale some of Australia’s most successful founder-led companies, is now accepting new members—for the first time since 2018.
Business Owners join The Mastermind to scale their businesses faster, instead of doing it alone
Samantha Greer
Senior Business Correspondent
May 1, 2025 – 5.00am
Ben Simkin isn’t a household name, but behind the scenes, he’s been the strategic architect of some of Australia’s most successful marketing campaigns, including a decade leading the marketing machine behind business educator Kerwin Rae.
He’s also the founder of. The Mastermind, a low-profile but high-impact business group for founders serious about scaling, systemizing, and stepping back from the operational chaos of growth.
Now, after seven years of being invite-only, The Mastermind is opening its doors.
“We’ve always been focused on results, not attention,” Simkin says. “But we’re now in a place where opening up to a few more founders won’t dilute the value. In fact, it’ll sharpen the collective even more.”
From Under-the-Radar to In-Demand
Started in 2014, The Mastermind has quietly attracted agency owners, consultants, coaches, and professional service leaders who aren’t just looking for hype - they’re building serious businesses and want systems, clarity, and real strategic insight.
Over the years, members have scaled into the tens of millions, built national brands, launched SaaS companies, and exited agencies—many citing The Mastermind as the single most impactful investment they made during their growth.
The group has always operated in the background—no Facebook ads, no funnels, and no “seven-figure secrets” webinars.
Instead, it’s been built on referrals, private introductions, and reputation. But with a new cohort opening in June, the group is making a rare public appearance.
Inside the Walls of The Mastermind
What members get isn’t just content or calls—it’s a strategic growth system Simkin has refined over decades, working behind the scenes with fast-growing companies.
The membership includes:
They host in-person strategy events, hosted in premium venues across Australia, weekly group coaching calls, focused on growth bottlenecks, marketing systems, and strategic clarity.
Access to proprietary frameworks, templates, SOPs, and tools used by multi-million-dollar businesses, a vetted founder network, all doing between $500K–$10M+ in revenue, and direct guidance by their "Board of Advisors" network.
“It’s not a coaching program. It’s not a community. It’s a system for mastering the business side of business,” Simkin says.
Private founders dinners are exclusive to members
A Growth Operating System for Founders
At the core of the program is a structure Simkin calls the Concentric Circle Method —a layered approach to scaling marketing, delegation, operations, delivery, and leadership.
Members don’t just get ideas—they implement systems.
“You shouldn’t have to sacrifice your sanity to scale. The Mastermind exists to give you the blueprint, the feedback, and the accountability to grow a real business—one that doesn’t rely on you.”
Many members say the biggest win isn’t just revenue—it’s freedom. A former agency owner now earns more working 15 hours a week than she did at full tilt.
A consultant used the structure to replace himself in delivery and spend three months travelling Europe without client fires.
Not for Everyone
While The Mastermind is accepting new applications, it remains intentionally selective.
Applicants must be doing at least $300,000 in revenue and actively looking to scale beyond $1M.
A short survey is used to assess fit, followed by a call with Simkin’s team. Only those aligned with the group’s values—results over ego, systems over noise—are invited to join.
“This is not for someone chasing shiny objects. This is for the entrepreneur who’s done well, but knows they’re still flying without a cockpit,” Simkin says.
A Rare Invitation
With just 15 spots opening in this cohort, The Mastermind’s return to the public eye is intentionally understated.
There’s no launch party. No influencer push. Just a private business group that’s quietly helped founders generate over $2.8 billion in sales—opening its doors for the first time in years.
If that sounds like something worth being a part of, you’ll find the link to apply below.
to scaling marketing, delegation, operations, delivery, and leadership.
Members don’t just get ideas—they implement systems.
“You shouldn’t have to sacrifice your sanity to scale. The Mastermind exists to give you the blueprint, the feedback, and the accountability to grow a real business—one that doesn’t rely on you.”
Many members say the biggest win isn’t just revenue—it’s freedom. A former agency owner now earns more working 15 hours a week than she did at full tilt.
A consultant used the structure to replace himself in delivery and spend three months travelling Europe without client fires.
Not for Everyone
While The Mastermind is accepting new applications, it remains intentionally selective.
Applicants must be doing at least $300,000 in revenue and actively looking to scale beyond $1M.
A short survey is used to assess fit, followed by a call with Simkin’s team. Only those aligned with the group’s values—results over ego, systems over noise—are invited to join.
“This is not for someone chasing shiny objects. This is for the entrepreneur who’s done well, but knows they’re still flying without a cockpit,” Simkin says.
A Rare Invitation
With just 15 spots opening in this cohort, The Mastermind’s return to the public eye is intentionally understated.
There’s no launch party. No influencer push. Just a private business group that’s quietly helped founders generate over $2.8 billion in sales—opening its doors for the first time in years.
If that sounds like something worth being a part of, you’ll find the link to apply below.
Business Innovation
The Luxury Pen Makers Cashing In on the Handwriting Revival
Lisa Carmichael
Australia’s Start-Up Scene Quietly Outpaces Silicon Valley
The One Industry Everyone’s Watching in 2025
Growth & Strategy
What to Do When Your Co-Founder Ghosts You
David Renshaw
The Remote Work Myth: Why the Office Is Far from Dead
Meet the CEO Who Runs a $200M Firm from Her Phone
Corporate & Culture
Could Tiny Homes Be Australia’s New Housing Revolution?
Josh Patel
Why High-End Camping (Glamping) Is Booming Post-Pandemic
Sydney’s Secret Rooftop Bars You’ve Never Heard Of
Market Moves
Property Mogul Alex Turner Eyes Melbourne’s Tallest Tower
Lisa Carmichael
Mining Billionaire Sells Private Island in Record Deal
The Quiet Rise of Australia’s Youngest Self-Made Millionaire
Copyright 2025 - Australian Small Business News